Joe Harnist of the Business Income Generators chapter in Belleville has a unique approach to generating referrals. We talk about this approach on Page 4, item #9 in the MSP training manual, but this is the first sample I know of that is currently in use. He sends the following letter to selected customers:
Dear __________:
Have you ever needed a service but did not know who to call? Well, as part of my service to you, I retain a network of professional’s in their respective fields that I can recommend to you. These individuals take great pride in providing excellent service and products to their current clients. I know them and have used many personally and trust they will provide fair and competent service to you as well.
I can refer you to one or several contacts in the following fields…..
Plumbing
Heating and Air Conditioning
Electrician
Realtor (residential
or commercial)
Florist
Attorney (wills, estates,
trusts)
Security System
Accountant, CPA
Eye Care
Cleaning service
(residential, commercial, or restoration)
Mortgage lender (residential, home
equity, consolidation, or commercial)
Home remodeling (painting, wallpaper,
woodwork)
Window coverings
Flooring
Estate Planning / money
management
Chiropractic
Title insurance service
If you are in need of any of these services, please feel free to give me a call. I can provide the name, and contact information for the above professions, and possibly others not shown.
I’d like to thank you for your continued trust and confidence in the Harnist Insurance Agency for your insurance needs. If I can ever be of service to you, please do not hesitate to call.
Sincerely,
Joseph E. Harnist
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