According to a March study by a member of the Word of Mouth Marketing Association, when it comes to making purchase decisions, 93% of baby boomers name their friends as trusted sources of information. The study, which was conducted by KRC Research, also found that 57% of boomers say they are asked for their opinions about products and services approximately twice a week. Of those who say they are asked to make recommendations, 89% of boomers indicate they give their sage advice to fellow boomers, creating a boomer-to-boomer word of mouth chain that marketers will want to pay attention to.
When it comes to spreading word of mouth, the survey found:
* 84% of boomers say they make recommendations face-to-face
* 82% say they make recommendations by phone
* 45% say they make recommendations online
To learn more about the survey, click here. FYI: Financial planners and insurance professionals might be especially interested in what this survey reveals.
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Binu
Social Media Marketing
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