Thursday, April 5, 2007

Top 10 Things BNI Members Do That Make No Sense

10. Leave your badge and card holder at home.
The name badge and card holders are networking tools. Wearing your name badge properly makes you a stand-out professional networker and makes conversation easier for visitors. Share your collection of trusted professionals with those you contact daily.

9. Arrive late for the weekly BNI meeting.
Puntuality and dependability are credos of professional networkers. Arriving early for BNI meetings each week helps you demonstrate punctuality and dependability to your chapter members.

8. Leave cell phone on so you won't miss important calls.
Communication devices are convenient to individuals but distractive and disruptive for groups and meetings. MUTE or TURN OFF all electronics to protect the integrity of your meeting.

7. Keep your business cards to yourself.
This is your cheapest form of print advertisement. Encourage chapter members to carry at least 4-5 of your cards at all times. If you find that your cards do not need to be replaced in the busines box, ask why people are not taking them.

6. Refuse leadership roles in your chapter.
Accepting leadership positions with the chapter is an opportunity to exhibit professionalism and dependability to chapter members. Members who receive the most busniess are those who are best known, best liked, and most seen. By taking care of chapter business, you will be taking care of your own business.

5. Use referral time to say "thank you" for referrals received.
This is the "I HAVE" portion of the meeting. Giving a testimonial means talking about another member in such a positive way that you actually help them gain credibility in the eyes of other members. "Thank you" is a good idea...but a testimonial that really shines the spotlight on another member is ideal.

4. Give "off-the-cuff" 60-second presentations weekly.
Treat BNI air time just as if it were television air time. You have purchased 50 one-minute presentations and 3-7 10-minute presentations with your annual membership. Plan your time, and give us a targeted piece of the puzzle each week.

3. Don't follow up with a referral during the week it was given.
Each referral you give is an opportunity to increase your credibility and reputation with the BNI member who referred you. Treat their referral as you would your best customer. Realize that a fellow member put his reputation on the line on the line to give you a referral.

2. Avoid doing MOM's.
MOM's are the best tool for buillding relationships. They are reserved time when you and another member diligently search for what you have in common: people, places, experiences, preferences, and activities. You mutually share your networks to help each other build more business.

1. Don't waste time talking with visitors before or after the meeting.
Looking for new customers? Would you like to meet 4-5 prospective new customers each week...at your BNI meeting? If every member brings only one visitor each month, that will happen. Visitors are potential customers. Effective visitor follow-up = more money + more chapter members.

5 comments:

Anonymous said...

Does anyone at BNI actually make any money. No. You all have weak business minds and pass business round in circles to feed off each other and break even every month. Your other one or two non-bni clients are probably your living. Go out and get a job, you will make more money, unless your business service/product has more than a 300% mark-up with a wide clientell base, BNI is a waste of your time and money.

Anonymous said...

what utter nonsense - the BNI works and has made my joining fee 10 times over since I joined 6 months ago

Anonymous said...

I agree, that is utter nonsense! BNI IS THE MOST VALUABLE INVESTMENT I HAVE EVER MADE! I'm in IT and to give you an idea, I joined in October 2008 and now in April 2009 I've already made well over $10k from the business. To give you an idea, the membership fee ($600) with the lunch fees combined per year (approx. $800) comes to $1400. So for $1400 I got $10,000 in return so far, and the year hasn't even ended, THATS AMAZING ROI! TO add to it, I've developed and pushed my business further than ever using proven business methods! I've developed contacts that I can trust when I need any services, rather than just grabbing a yellow pages. Random people dont stand by their work, but every BNI member stands behind thier work! TO ADD TO THAT my business gains so much credibility! I have testimonial letters galore! I can show potential clients other people who have used my service and BOOM -> INSTANT CREDIBILITY! I'm now growing my business ALL THANKS to BNI!

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Anonymous said...

My friend and I were recently discussing about the ubiquitousness of technology in our daily lives. Reading this post makes me think back to that debate we had, and just how inseparable from electronics we have all become.


I don't mean this in a bad way, of course! Ethical concerns aside... I just hope that as memory gets less expensive, the possibility of uploading our brains onto a digital medium becomes a true reality. It's a fantasy that I dream about every once in a while.


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