According to outgoing VP Rick Sharrard, one of the key factors surrounding the successful turnaround of the Edwardsville chapter was the membership committee's decision to: 1) define the kind of members they were looking for, and 2) say "no" to applicants who didn't fit that description. They use this formula:
The Ideal Member:
H ungry for business
A ttitude is everything
S ingle membership
P ersonality fits group
O ne business interest
W ants to give referrals freely
E xpectations are realistic
R eady to make commitment
The ideal member has the power to contribute positively to the growth and development of the chapter insofar as he or she meets those 8 criteria. Your chapter might have different criteria, but your ability to attract the right members begins with defining what that looks like.
How do you define your next member?
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